FAQs

Is your product raw?

It’s raw-inspired, meaning it follows the nutritional balance of an 80/10/10 prey model diet (80% meat, 10% bone, 10% organ), but it’s not raw in the traditional sense. Thanks to sterilisation, the product is shelf-stable and safer to handle — no freezing, no defrosting, and reduced risk of pathogens.

There are no artificial preservatives contained within the food, it is kept shelf stable as it is sealed before undergoing a combination of pressure and temperature regulation . The food is first sealed in its final packaging, then placed under pressure. The combination of pressure and temperature control safely removes harmful bacteria and slows spoilage, all without damaging the natural structure of the food.

Because the food is treated after it is sealed, it is never exposed to air again. This prevents recontamination and helps keep it fresh for longer.

Unlike traditional cooking, utilising a combination of pressure and temperature regulation does not dry the food out or destroy its natural moisture. The food keeps its original texture, flavour, and nutritional integrity while remaining safe to eat.

Is the bone content safe for dogs?

Our bone content is fully processed, sterilised for safety, and finely milled to particles approximately 2mm. This ensures it's safe to digest, delivers essential minerals, and eliminates any risk of splintering.

How much Prime Performance should I feed my dog?

Feeding amounts depend on your dog's age, weight, and activity level. Here's a straightforward guide:

  • For puppies aged 3 to 6 months, feed 8% of their current body weight per day.
  • From 6 to 12 months, feed 5% of body weight daily.
  • Between 12 and 16 months, feed 4% of body weight each day.
  • For adult dogs 16 months and older, feed between 2% and 3% of their body weight daily, depending on their energy output. Less active dogs do well on 2%, while working or highly active dogs may require closer to 3%.

Prime Performance's firm texture makes accurate portioning simple — whether you're feeding for growth, maintenance, or performance.

Does it need to be frozen?

No. Prime Performance is shelf-stable and can be stored at room temperature between 5-25c. It’s ideal for travel, working dogs in the field, or owners who prefer feeding without the hassle of freezing or defrosting.

Does it need to be refrigerated?

Once opened, refrigerate, store in an airtight container and use within 5 days. Refrigeration is recommended to maintain freshness and texture.

Can I use this as a training aid?

Absolutely. The firm, clean texture allows for easy hand-feeding and controlled portioning, making it a perfect reward for hand feeding working or active dogs during training sessions.

Is Prime Performance suitable for dogs with allergies?

Each recipe is single- or dual-protein with no artificial additives, making it a smart option for dogs with sensitivities. For protein-specific allergies, select a formula that suits your dog.

Is this suitable for senior dogs or less active breeds?

While formulated for working dogs, Prime Performance is nutritionally balanced and suitable for any dog that benefits from high-quality, digestible protein. Adjust portion sizes based on age, activity level, and health needs.

Is this just a pate?

Unlike typical pâtés, which contain binders and preservatives such as flours/grains and have a soft consistency, Prime Performance is a binder-free, firm-textured 80/10/10 feed. Its structure is naturally set through processing, not additives — making it ideal for slicing, portioning, and hand-feeding without mess.

What are your compositions and ingredients?

Nutritional Composition:
Each formula follows the classic prey model ratio:

  • 80% meat — for protein, strength, and stamina
  • 10% organ meat — a natural source of vitamins and minerals
  • 10% bone — finely milled (under 2mm), sterilised for safety, providing essential calcium and phosphorus

No artificial ingredients, fillers, grains, preservatives, or binders. Just nutrient-rich whole food, processed to be safe and shelf-stable.

Protein Options & Ingredients:
Choose from multiple varieties, each offering a clean, species-appropriate profile:

  • Prime performance Chicken

80% Chicken meat

10% Chicken bone

10% Chicken offal

Boneless Chicken thighs, Chicken gizzards, Chicken hearts, Chicken liver, Chicken kidney, Chicken spleen, Chicken wings, Chicken feet, Chicken bone ground

Protein 14.4%, Fat 9.2%, Fibre 2.0%, Ash 3.5%, Moisture 63.4%

155kcal per 100g

  • Prime performance Beef

80% Beef meat

10% Beef bone

10% Beef offal

Beef cheek, Beef flank, Beef rump, Beef liver, Beef tripe, Beef kidney, Beef heart, Beef bone ground

Protein 29.6%, Fat 11.8%, Fibre 0.9%, Ash 3.7%, Moisture 54.1%

204kcal per 100g

  • Prime performance Duck

80% Duck meat

10% Duck bone

10% Duck offal

Boneless Duck legs, Duck gizzards, Duck hearts, Duck kidney, Duck liver, Duck spleen, Duck carcass, Duck feet, Duck bone ground

Protein 35.0%, Fat 3.5%, Fibre 1.0%, Ash 2.6%, Moisture 67.9%

152kcal per 100g

  • Prime performance Turkey

80% Turkey meat

10% Turkey bone

10% Turkey offal

Boneless Turkey thighs, Turkey gizzards, Turkey hearts, Turkey liver, Turkey kidney, Turkey spleen, Turkey wings, Turkey feet, Turkey bone ground

Protein 30.8%, Fat 9.2%, Fibre 1.0%, Ash 3.4%, Moisture 56.4%

186kcal per 100g

  • Prime performance Turkey and Salmon

50% Turkey

30% Salmon meat

10% Turkey and Salmon bone

10% Turkey and Salmon offal

Boneless Turkey legs, Salmon meat, Salmon brain, Salmon eye, Salmon cheek, Turkey kidney, Turkey liver, Turkey spleen, Turkey bone ground, Salmon bone ground

Protein 25.9%, Fat 11.6%, Fibre 1.0%, Ash 2.6%, Moisture 59.1%

189kcal per 100g

    • Prime performance Salmon & Chicken
    • 30% Salmon
    • 50% Chicken
    • 10% Salmon bone
    • 10% Salmon & Chicken offal

    Boneless Chicken legs, Salmon Meat, Salmon Brain, Salmon eye, Salmon Cheek, Chicken Kidney, Chicken Liver, Chicken Spleen

    Protein 17.9%, Fat 3.4%, Fibre 1.0%, Ash 3.5%, Moisture 69.1%

    109kcal per 100g

    • Prime performance Chicken & Rabbit
    • 30% Rabbit
    • 70% Chicken
    • 10% Rabbit bone
    • 10% Rabbit offal (5% Liver, 5% Kidney)

    Boneless Chicken legs, Boneless Rabbit Saddle, Rabbit Liver, Rabbit Kidney, Ground Rabbit Bone.

    Protein 27.1%, Fat 6.3%, Fibre 1.0%, Ash 5.3%, Moisture 72.2%

    148kcal per 100g

    • Prime performance Camel
    • 100% Camel
    • 10% Camel bone
    • 10% Camel offal (5% Liver, 5% Kidney)

    Camel Saddle boned, Camel cheek, Camel rump, Camel Flank, Camel liver, Camel kidney, Camel heart, Camel bone ground

    Protein 24.9%, Fat 9.1%, Fibre 1.0%, Ash 5.1%, Moisture 69.9%

    165kcal per 100g