Designed For Nature

The 80/10/10 ratio mirrors nature - it's what a dog would eat in the wild.

Our sterilisation process offers safety without sacrificing nutritional value.

Seven protein varieties, including camel - great for dogs with allergies or sensitivities

Super-competitive price for premium natural dog food - Just £50 for 9kg (approx £5.55/kg).

Why Prime Cuts?

  • 🥩 Pure Protein

    Our natural dog food contains no fillers or artificial ingredients. Just high-quality, species-appropriate nutrition.

  • 🧊 No Freezing

    Prime Performance dog food offers shelf-stable convenience with no defrosting and no mess. Perfect for busy dog owners.

  • 🦠 Sterilised & Safe

    All harmful bacteria are eliminated from our natural protein feed while preserving maximum nutrition. Raw benefits, zero raw risk.

  • 🐾 Easy To Train With

    The firm texture of Prime Performance Dog Food means easy hand-feeding - ideal for rewarding working dogs and pets alike.

  • 🐕 Total Health Support

    Our natural dog food promotes digestion, muscle strength, joint health, and a shiny coat - a totally healthy meal for your dog.

  • 🐶 Any breed, Any Life Stage

    Designed for working dogs but ideal nutrition for dogs of all ages - whether active or not.

For All Dogs

  • Working Dog Owners

    Our high-biological-value protein supports lean muscle, sustained energy, fast recovery, and keen focus. The firm texture also makes it perfect for hand-feeding as a training reward - a massive plus for working dogs, including gun dogs and farm dogs.

  • Pet Owners

    You know raw is better, but it can also be complicated. Our dog food is simple. It contains NO ultra-processed ingredients and NO mystery fillers - just meat, organ, and bone.

Prime Cuts Natural Dog Food Options

9Kg Pack available in seven protein flavours and two variety packs.